Why midlife mindset is a business asset
Tracey Louise Taylor, founder of MenoMoney, explains how a brain tumour led her to reframe her thinking around finance - and launch her own business as a result...
October isn’t just another page in the diary. It’s Global Menopause Awareness Month – a chance to spotlight a stage of life that silently shapes careers, businesses, and bank accounts. Menopause doesn’t just affect health. It influences energy, focus, confidence – even the financial decisions that keep a business alive. For founders and professionals, it can be the hidden storm that decides whether we stall or soar.
When health shook my finances
Nineteen years ago, at 39 weeks pregnant, I suddenly developed stroke like symptoms. Scans revealed a 6cm benign meningioma – a slow-growing brain tumour triggered by pregnancy hormones. Within days I was induced, and weeks later I faced brain surgery. It was the best and worst of times: welcoming new life while confronting the possibility that mine might never be the same. What struck me most was how quickly a health crisis rippled into my finances. Suddenly, everything from security to future planning felt uncertain.
The second hormone storm
Years later, menopause arrived with brain fog, fatigue, and anxiety. Having already faced a hormone-driven tumour, I recognised the parallels: both experiences destabilised my resilience and directly impacted my financial and business decisions.
That was the turning point. I realised money mindset and hormones are deeply connected – and both ripple straight into business choices. When focus, confidence, and resilience waver, so do pricing, growth strategies, and everyday financial decisions.
That’s why I founded MenoMoney. At first it was just me and a few clients, but word spread. These days I’m invited onto stages from London to local business hubs, sharing the same message: midlife mindset is a business asset. My mission is to support midlife businesswomen in reframing money stories, strengthening mindset, and building enterprises that thrive with clarity, confidence, and financial stability – even through life’s stormiest seasons.
Why midlife female founders matter Today, women over 50 are the fastest growing group of entrepreneurs in the UK. With decades of experience, purpose, and strong networks, they’re reshaping the business landscape. But they also juggle unique pressures: caring for loved ones, navigating financial transitions, and managing the realities of hormonal change.
And here’s the truth: midlife mindset is the most valuable asset in business. It’s what turns experience into wisdom, pressure into clarity, and setbacks into strategy. Without it, even the most talented founders can feel stuck or overwhelmed. With it, they create businesses that not only generate income but deliver impact, meaning, and resilience.
Three key secrets to financial resilience in business
Menopause doesn’t have to signal the end of ambition or growth. With clarity, resilience, and practical financial strategies, it can be a launchpad for new success. To help with that, I’ve pulled together a short guide, Three Secrets to Financial Resilience in Midlife. It’s a simple extension of the tools I share with clients – and you can download it free at www.menomoney.co.uk/ebook.
Because resilience isn’t about bouncing back. It’s about building forward – and it starts with the most valuable asset you already hold: your midlife mindset.
Three key secrets to financial abundance in business
1. Ritual, not reaction
Most founders only check their finances when something’s gone wrong. Flip that. Create a weekly money ritual that keeps you proactive, not panicked:
✔ Cashflow – What’s moving in and out of the business?
✔ Value – Are you charging in line with the results you deliver?
✔ Alignment – Does your business model reflect your bigger goals, or are you drifting into busyness instead of growth?
This rhythm builds consistency and keeps your money tied to purpose, not pressure.
2. Weather-proof your business
Like the British weather, business is unpredictable. That’s why you need two pots:
A storm pot for slow months, unexpected expenses, or market shifts.
A sunshine pot for reinvestment, scaling, and the opportunities that fuel growth.
Storm pots keep you steady. Sunshine pots keep you moving forward. Without both, you’re stuck in survival mode.
3. Rewrite the money script
One of the biggest blocks midlife founders face is the fear of raising prices. The inner script often whispers:
“If I charge more, clients will leave.”
“I’m not worth it.”
“People can’t afford it right now.”
But those stories keep you underpaid and exhausted. Reframe them into:
“The right clients value me at the right price.”
“I’m charging in alignment with the transformation I deliver.”
“Raising prices creates space to serve better, not less.”
Confidence in your pricing isn’t just about numbers – it’s about resilience and self-belief. And when you change the script, you change the decisions that shape your business.
